Laetitia Thompson from Centre for Accessibility Australia

Innovative QR Codes Transform Packaging Accessibility for People Who Are Blind or with Low Vision.

By Laetitia L. Thompson, Senior Digital Content Editor at the Centre for Accessibility, Australia.

A pioneering solution is transforming packaging accessibility for individuals who are blind or with low vision. Developed by UK-based Zappar, these groundbreaking QR codes are tailored to provide essential product information with ease. These specialised ‘accessible QR codes’ have made their debut on UK store shelves, marking the collaboration of technology and social responsibility.

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